History of Lubell & Rosen
Four decades of representation.
Steve Lubell and Mark Rosen met in 1991 at University of Florida Law school. They had several common interests. They both were from Miami, Florida and both excelled in moot court competitions at school. They also found a common interest in trial practice. After graduating, Mr. Lubell began his legal career working in Miami while Mr. Rosen went to Atlanta.
One day in the summer of 1997, Mark Rosen gave Steve Lubell a call. Mark had heard that his friend from law school had just opened his own office. Mark asked Steve for some advice on how to launch his own practice. Steve informed Mark that the building he rented space from in Aventura, Florida had some vacancy. Steve invited Mark to take the office next to him. Before long the two law school friends agreed to knock down a wall and hire a receptionist. While working together in the same office, Mr. Lubell and Mr. Rosen collaborated on personal injury cases, debt collections and representing doctors in PIP Suits.
Mr. Lubell and Mr. Rosen officially formed the firm “Lubell & Rosen” in 1999. They opened a new office in North Miami Beach and introduced the firm to all of the doctors in the area. Before long the firm had a full caseload. The Firm spent the early years trying cases before juries, deposing medical experts, and learning how to conduct detailed medical record discovery. These skills would form the bedrock of the practice.
From the beginning, Lubell & Rosen believed that marketing was a key to the Firm’s success. Steve and Mark would spend their nights and weekends attending community events, hosting radio shows, or marketing their firm at business gatherings.
Lubell & Rosen moved its office to Fort Lauderdale. The firm’s clientele also began to shift to more specialized medical practices in 2003. The firm hired its first associates at that time as we continued to grow. The firm hired Lena Hernandez as bookkeeper to manage the financials. She is still with the firm today.
In the fall of 2004, there existed a medical malpractice crisis in Florida. Doctors and lawyers were at odds as insurance prices were no longer affordable. Lubell Rosen saw an opportunity. We invented “Pre-Paid Legal Defense” for doctors. The plan covered all the doctors’ attorney’s fees and expenses. Lubell Rosen unveiled its program to the medical community and immediately received rave reviews.
Back in 2004, however it was very risky for a doctor to Go Bare. Lubell & Rosen had to disrupt the marketplace. In so doing, they discovered a new way to defend doctors.
After two years, over 400 doctors signed up with Lubell & Rosen and the firm needed to expand. An opportunity arose to purchase a condominium office. Recently renovated Museum Plaza in Fort Lauderdale was an “A” class office located in the heart of Fort Lauderdale. Lubell Rosen took advantage of the opportunity and moved its office. Now as an established Ft. Lauderdale firm, the firm began to attract some of the most talented attorneys to join the team. Many established medical practices hired the firm including large groups of 30 or more doctors.
Before long many of the most prestigious medical societies in Florida were endorsing the firm. The Firm received endorsements and member status from such groups as the Florida Medial Association (FMA), the Florida Obstetrician & Gynecological Society (FOGS), the Florida Society of Plastic Surgeons (FSPS), The Florida Society of Neurosurgeons, and the Broward County Medical Society. The Firm began attending marketing events around the state, educating doctors about their right to Go Bare and about the Firm's services.
Realizing that many of the firm's doctors had other legal issues, the Firm sought out the talents of other attorneys to join the practice. After searching quite extensively, Steve and Mark were introduced to the firm of Adams, Cassidy and Phillipi. Steve and Mark invited them to join the practice. Marshall Adams, brought extensive knowledge of commercial and construction litigation. Bernie Cassidy brought white collar criminal defense representation and Board of Health representation for medical providers and pharmacists. Finally, Bill Phillipi brought a real estate practice to the Firm.
By the beginning of the next decade the Firm was no longer a small firm. The medical and business community of South Florida took notice and our reputation began to grow. To get to the next level however, the Firm would need to add more elite talent, a CEO, and add additional office locations. Steve and Mark were ready for the transition.
Up until now, Steve Lubell and Mark Rosen had been in charge of everything. In order to grow to the next level, the firm needed to add a Chief Executive Officer. The most prestigious and well run firms were led by CEOs and the best CEOs were not lawyers, but people with business skills that had many years running law practices. After an exhaustive search, the Firm found Pat Kelly, a CEO for a large prominent South Florida law firm. Mr. Kelly agreed to join the firm.
In 2007 an intelligent young woman, Julia Ingle, Esq. knocked on the Firm's door. She had recently graduated law school and had experience working at hospitals. She informed Steve and Mark that Lubell Rosen was quickly becoming one of the most prestigious offices in South Florida for representing doctors and she wanted to be a part of it. Steve and Mark hired her on the spot. Six years later the Firm conferred to Ms. Ingle the title of “Partner.” As head of the Firm's medical malpractice litigation department, she has proven to be an invaluable asset to the Firm.
The Firm needed an estate planning department. Many of the doctors and wealthy clientele would seek the Firm’s advice. Fortunately, the Firm was able to convince Liz Messianu, Esq. to join the practice as a partner. With Ms. Messianu leading the team, the Firm could now assist clients plan their estate, protect their assets, and plan for their future.
The Firm needed a Healthcare Law department to meet the growing needs of its medical clientele. The Firm added Sandra Greenblatt, Esq. With over 30 years of experience, countless endorsements by many of the leading legal and medical journals, and Board Certification by the Florida Bar in the field of Healthcare law, Ms. Greenblatt was one the state of Florida’s pre-eminent experts in her field. The Firm immediately felt comfortable making her the head of the Healthcare Law division of the firm, and the Firm went on to hire other partners and associates to work with her. With the addition of healthcare law, Lubell & Rosen was now a full service firm for the medical practitioner.
New Partners to the firm:
Gordon Lea, Esq. : 2014. Medical Malpractice
Anette Yelin, Esq.: 2015. Healthcare law
Cynthia Barnett Hibnick, Esq. 2015. Healthcare law, business litigation, and more.
Kristen Lynch, Esq. 2016. Estate Planning & Asset Protection
Norman Segall, Esq. 2016. Commercial Litigation & Family Law.
Lorna Brown-Burton, Esq. 2017. Workers Compensation
Ryan Sanders, Esq. 2018 – promoted to partner. Med Mal Defense, Pers Injury, and PIP.
Patrick Sullivan, Esq. 2018 – promoted to partner. Med Mal Defense and Pers Injury.
Stephen Siegel, Esq. 2019. Healthcare law.
Lori Sochin, Esq., 2019. Business Litigation
Josh Bloom, Esq., 2019. Promoted to partner. Business Litigation.
Brian Engle, Esq. 2019. Medical Malpractice Defense
New Partners to the firm:
Sergio Torres, Esq. 2020. Family law, Estate Planning & Immigration.
Edmundo Lacayo, Esq. 2020. Civil Litigation.
Hector Lans, Jr., Esq. 2020. Contracts. Real Estate.
COVID-19 Relief. Through the use of technology, Lubell & Rosen has been able to remain in business, conducting client meetings, court hearings and depositions via zoom and other applications. Throughout the worst of it, the Firm has not let a single employee go. The Firm has stayed in business for our clients that need us the most. Additionally, Lubell Rosen has been assisting clients obtain economic relief as result of the economic effects of the pandemic.
Today our firm has 33 attorneys and 4 office locations. The Firm continues to represent physicians for medical malpractice defense. Since the program started in 2004, over 3000 doctors have hired Lubell | Rosen for Pre-Paid Legal Defense.
From a boutique small firm, the Firm has become a full-service firm. In addition to medical providers, the Firm represents businesses and high net worth individuals. The practice areas continue to expand to fit the needs of clients. The Firm continues to grow and add specialized attorneys that meet the needs of the Firm’s clients. The Firm is just as innovative and creative as ever. As clients incur legal problems … Lubell | Rosen find solutions.